Solar Campaign

— Brand identity, social media graphics, storyboarding for animation

This campaign is built of a coalition of organizations working to help fight and protect rooftop solar in California. Utility companies are calling for changes that would make it more expensive and less accessible for solar users, especially in working and middle-class neighborhoods.

The brand identity was the first step in a list of deliverables to jump-start the campaign. After exploring a range of directions, we settled on a brand that represents the ascending and exciting energy of the solar community in California. It also demonstrates stability and strength that can stand up to bigger utility companies, claiming their place in the future of renewable energy.