The View from Outside
— White Paper design, Illustration
The View from Outside is a white paper created to share the stories and research from a survey conducted with 300 people who were currently experiencing homelessness in San Francisco. The goal of the report is to help homed San Franciscans better understand the problem, directly from the people at the core of the issue.
This is an issue our entire country is currently facing, and I was honored and excited to have the opportunity to work using design and illustration. Originally we started with photography, but realized that illustration would be more successful in helping pull back the curtain and show these folks with more compassion.
A few years prior, I was tasked with creating an infographic to be used on the client’s website and social media channels. The goal was to highlight some data points about chronic homelessness. I used analog materials (pencils and markers) to create the illustration as a backdrop, and designed the rest using TP’s brand. For the white paper this project was referenced as a starting point.
STYLE EXPLORATION
The first style test of a character (left), was inspired by the previous project. Because the illustrations were not to be portraits of specific people, the client was interested in less detail and a looser drawing, as we ultimately developed (right).
INTRO PAGES OF REPORT
QUOTES AND COMMON THEMES
CHARACTER ILLUSTRATIONS
POLLING DATA AND INFOGRAPHICS
RE-BRANDING ILLUSTRATIONS
The illustrations were well very well received, and later, we decided to incorporate them into another campaign with the client. I rebranded them with the palette of the campaign.